Statement of Service | Privacy Policy | Site Map | Accessibility | Feedback

Change Text Size small · medium · largeChange Colours black_white yellow_black orange_black black_yellow

Equality North East


The benefits of promoting age diversity in employment.

Ageism cost UK business £26 Billion in terms of recruitment and selection, training and development and lost productivity costs.

Stereotypical views of certain ages within the decision making process will impact on the diversity of your workforce. Selecting on the basis of age is usually irrelevant and can reduce the chance of finding the best person for the job by one fifth.

A diverse workforce will better reflect the needs of the community, including customers and potential markets.

Employers who recruit on objective, job related criteria are able to:-
- Minimise staff turnover.
- Be better able to build a more flexible, multi skilled workforce.
- Benefit from a wider range of expertise and experience.
- Have a better-motivated workforce, which feel valued and are willing to contribute to business success.
- Increase productivity and reduce absenteeism.

Organisations developing a code of practice and dealing fairly with employees are better able to:-
- Recruit and retain staff.
- Eliminate unfair discrimination
- Introduce good practice
- Understand how to make good practice work within the organisation
- Recognize the business benefits if a diverse age workforce.

June 8, 2007

« back