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Equality North East

‘Gender-neutral’ ads to encourage female STEM apprentices

The government is to consider using “gender-neutral language” in apprenticeship standards to ensure women are not deterred from training for a career in traditionally male-dominated occupations.

A trial will see the Institute for Apprenticeships and Technical Education (IfA), the government body that signs off apprenticeship standards, drop words judged to be “masculine” – such as “determined” and “boasting” – in favour of more “feminine” words – including “kind” and “understand” – when advertising for 12 apprenticeships in science, technology, engineering and mathematics (STEM).

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May 15, 2019

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