As an employer, it makes good commercial sense to employ people on the basis of their talents and to target goods and services at all sections of the community. The purchasing power of Britain’s Black and Asian community alone stands at over £14 billion.
An appreciation of the differences in our culture is essential for business success. Religious beliefs and cultures are not easily separated since religious belief and practice has a profound impact on lifestyle and cultural events. The information in the fact sheets relating to ‘religion’ will help you to make the most of your diverse workforce, and effectively target your products and services at the different communities of our multi – cultural society.
The composition of British society has changed dramatically. 5% of all British citizens are from non-white ethnic minorities. It is predicted that in two decades from now, members of the ethnic minority communities will represent 10% of Britiain’s population.
June 8, 2007